Renault Formula One and their prominent title sponsor Mild Seven, where one of SPOON’s largest sponsors. We did 3 editorials for them, one featured celebrity manager of the team, Flavio Briatore at his home. In the fall of 2002, SPOON organized a large event in Milano during mens fashion week and the Italian Grand Prix at Monza. The drivers were in a fashion show we organized, and all the fashion elite attended this huge event. The magazine was given out to VIP guests at race, merging young fashion influencer and high-end fashion, with Formula One Racing.